Huge props to http://insidetheedit.com/ for this wonderful piece.

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Kirsten Schaal.

Claressa Shields.

Cyrcle.

David Chang.

Lynsey Addario.

 

The launch clip.

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Well played…

 

Thanks @The_Pogie_D for sharing the link and @MrLoganB for the original concept.

You can see Logan’s original post here.  http://loganbroadley.wordpress.com/2013/05/28/new-audi-r8-pre-roll-ad-will-get-you-through-the-day/ and Ogilvy Cape Town’s post here. http://www.blogilvy.co.za/2013/05/audi-r8-gone-in-5-seconds-case-study/

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and the making of.

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I need to preface this by saying that I’ve been an Apple user for nearly 25 years. I have worked almost exclusively within the Apple ecosystem for that period and things have been good. For my chosen profession of video editing, this relationship, for the most part has been a good one. So when the iPhone was released it seemed like a natural progression. The early iPhone’s were a huge leap forward in terms of technology and interface and life was good. Fast forward a few years and things aren’t quite so ground breaking. iOS hasn’t really changed that much, and whilst the hardware has gotten smaller and faster, it really hasn’t broken the mould lately. The doubt set in when I spent a lot of money upgrading from the iPhone 4 to the 4S. It wasn’t a bad upgrade but I couldn’t quite see the full value for dollars spent. When it came time to upgrade from the 4S to the iPhone 5 I really couldn’t see the value. A bundle of cash for an extra row of icons and a slightly thinner phone. I wasn’t excited. I had been watching developments in the Samsung camp, but never really played with one. Based on being out of a phone contract and still having a functional iPhone 4S I decided to have a proper play with a Samsung phone. In particular, a Samsung Note II. Over the coming weeks I am going to attempt to document some of my adventure into the ‘dark side’, including the pitfalls and the pleasant surprises. To give away where this is headed, a Mac guy bought a Samsung and the workd didn’t end…

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One of the things I truly love about running are the sunrises.

My run last Wednesday was a personal achievement at 13km’s as the longest run I have done. (*Tough Mudder didn’t count) That was until Sunday when our ‘little training run’ raged out of control and ended up at 20.82km. Just 190m short of my goal half marathon distance for October. With 10 weeks till the Melbourne Marathon, now the question has been raised. Do I just keep training to get faster and more comfortable at the half marathon distance, or do I put my head down and see if I can turn 21km into 42km in 10 weeks.  (evil grin)

After Tough Mudder, and a little worse for wear.

*Tough Mudder didn’t count as a proper run. Sure it was 19km long, but there was so much standing around waiting for people on obstacles that it really didn’t classify as a proper run. At the time, I was struggling to run more than 2km without falling in a heap, yet managed to get through Tough Mudder without too much issue.

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