Every now and then, you just need to have a bit of fun.
I do love tinkering with gear. The best tinkering is when it’s just done for fun. The best ideas come out of fooling around. Today’s fooling around was based on the idea of trying to attach my DJI Osmo to my Remote Control Truck. I didn’t have high hopes, but it was an expedition that […]

It seemed like a good idea at the time…
I’m sure it seemed like a good idea at the time. ‘Let’s put the call to action button over the skip button. That way when they try to skip, it’ll take them to the website. It’ll drive up click through and send the analytics through the roof…’ I’m almost certain that’s how the conversation went. […]

Advice from a centenarian.
A little while back, we had the pleasure of interviewing a lady who was celebrating her 100th year. She was a fascinating person who had led an adventurous life. When it came to the question of advice for future generations, her answer was simple. ‘Just get it done’. Love it.

An editor. An explanation.
Over the years, I have found it rather difficult to explain what it is that an editor does, or rather, to get folk to understand what it that I do. And then I saw this… Huge props to http://insidetheedit.com/ for this wonderful piece.

Stay uncompromised. A series of portraits.
This is a great series of branded content clips that Audi America starting releasing a few days ago to celebrate the launch of the new A3. Whilst the initial launch video [right at the bottom] felt a bit clunky, the individual portraits are a lovely glimpse into what makes these people tick. I’m loving the […]

Happy New Year. So now what?
Everyone starts with their New Year Resolutions but few have a specific plan of how to achieve it, so it’s pretty much doomed to fail from the start. The old adage of ‘Fail to plan means you plan to fail’ still holds true. Instead of New Year Resolutions, I’m working on the idea of setting […]

OgilvyCT rethinking the skippable YouTube Ad for Audi
I spotted this on Twitter last night and thought this was worth a repost. For a while now, YouTube has implemented the idea of the skippable ad which means after 5 seconds of the ad, you are able to click a skip button and get to the content you actually wanted to see. Most of […]

A boy and his ATOM. A short film by IBM.
I’ve just spotted this on the interwebs and felt the need to share. The folks over at IBM have made a short film. Initially there is nothing special about that except that the star of the short film is an atom. Well, actually a group of atoms. They are using single atom’s as pixels to […]

I bought a Samsung phone and my world didn’t end.
I need to preface this by saying that I’ve been an Apple user for nearly 25 years. I have worked almost exclusively within the Apple ecosystem for that period and things have been good. For my chosen profession of video editing, this relationship, for the most part has been a good one. So when the […]

I’m not a runner…
I’m not a runner, or at least I wasn’t. I never thought I would end up being someone who could be identified as being a runner. Each time I think about this, I keep having a ‘who are you and what have you done with Alister?’ moment. It’s just not me, and yet here I […]